Business writing for the healthcare industry.
healthcare industry—including the health, science and
medical fields—has a growing demand for high-quality
business writing services.
communications are quite diverse, and range from internal
documents, like procedural and training manuals, to
educational information for the public, to sales and
in the age of the Internet, agencies throughout the
healthcare industry—from large corporations to private
practitioners—are seeing their needs for readable, Web
optimized content growing at a rapid rate. Business
and organizations are increasingly publishing their
healthcare communications on their Web sites. Such online
content must be both reader-friendly and search engine
optimized in order to attract traffic, engage your audience
and improve your search engine rankings. If any in-house
staff are trained in search engine optimization and
have access to industry keyword research tools, companies
should consult these individuals to help in creating
the organization’s Web content.
of the specialized nature of Web writing, and the considerable
benefits it can bring when done right, those in the
healthcare industry will need search engine optimization
experts and specialized Web writers, with tools and
know-how to create readable, optimized online content.
addition, given that the healthcare industry is highly
specialized, it pays to use writers who specialize in
healthcare. Amid the heavy competition and evolving
technologies, writers who are knowledgeable about industry
issues, solutions and trends will bring a big advantage
to companies. Such expertise will improve the quality
and effectiveness of all healthcare marketing materials,
public relations and other communications.
in-house staff may have the necessary industry knowledge,
they often lack the time and other resources to handle
all of an organization’s writing needs. In this case,
outsourcing projects to an experienced healthcare copywriter
can save a company time and money—and result in a more
Gun’s specialized healthcare copywriting services
you hire Hired Gun to create your healthcare communications,
you get professional writers with years of experience
writing for the health and science fields.
We know your
industry, your audience, and your competition. If you
wouldn’t let a computer programmer take out your appendix,
don’t let a tech or traditional business writer handle
your healthcare writing projects.
Training and procedural manuals.
Leave no question unanswered.
agencies in the health, scientific, and medical fields
have a need for procedural and training manuals, including
hospitals, clinics and pharmaceutical and biotech companies.
Standard operating procedures and training documents
must be clear, precise and easy-to-read. These must
also be regularly updated, usually on an annual or bi-annual
facilities often lack the in-house resources to handle
these writing demands. Hiring a professional writer
can therefore save time and money, and result in exacting,
explicit training and procedural documents for a well-informed
years of experience, Hired Gun is uniquely qualified
to write professional training and procedural manuals
for the health and science industries. Our rates are
extremely reasonable, and our turnaround time is quick.
You get professional results with zero “writer hassles.”
literature: books, booklets, pamphlets, articles, fact
Answer, educate, advocate.
informative educational materials help keep the public
informed and connected.
or associations may publish in-depth books on a particular
medical condition to serve as a guide for individuals
and families dealing with the disorder, and to increase
public awareness and understanding. Facilities or private
practitioners use educational materials in pamphlets,
brochures, newsletters, mailings, and on their Web site.
Other materials may be distributed to the medical community
to showcase recent developments.
Hired Gun, our educational literature answers readers'
questions using clear, concise language. We help foster
a connection between you and your audience by providing
them with helpful, caring information.
articles and Feature articles. Engage and inspire.
and medical consumer articles also educate the public,
but are written in a more casual, journalistic style.
Consumer articles may incorporate personal stories and/or
interviews with physicians, researchers, directors or
patients. Your organization may submit these articles
to magazines or newspapers in order to raise public
awareness and support. Alternately, you can use them
in your newsletter, gazette, on your organization’s
Web site, and in fundraising and marketing materials.
writing requires a special touch. At Hired Gun, we know
how to tell a compelling story. We’ve written consumer
and feature articles on a wide variety of health issues.
Our clients say they get great feedback after publishing
a Hired Gun article. Our writing style is smooth and
engaging. Hired Gun articles help raise public awareness
and generate support.
you plan on using an article in your online content,
Hired Gun provides Web optimized feature articles. In
a natural, free-flowing manner, we incorporate search
engine optimized keywords and keyword phrases to draw
target traffic to your site and improve your search
relations, Sales, and Marketing materials: ad copy,
brochures, direct mail/e-mail, newsletters/e-newsletters,
press releases. Call your audience
Hired Gun, our experience writing for the healthcare
industry means we know how create marketing and public
relations materials that speak directly to your audience.
- Need a powerful ad
- Want to keep in touch with your clients with an informative,
- Want to get your name and good works out there with
a commanding press release
- Want to highlight your services with a custom brochure
or direct mail/e-mail campaign
industry knowledge means your health communications
will be on-target, engaging and compel your audience
content that gets results.Expand
clients are searching for healthcare services online.
Can they find yours?
order for your Web users to be able to find your site
in online searches, you need a high search engine ranking
for your relevant search terms. And for that, it’s essential
that your site contain original, reader-friendly, Web
copy (that is, all writing published online) must include
strategic language, including keywords, phrases and
expert lingo—and be written in a smooth, natural, readable
search engine optimized copy can attract target traffic
to your site, engage your visitors, and improve your
Web presence. That means more patients, more business,
and more support.
physicians or other in-house staff often lack the time
or the tools to produce Web optimized articles. In this
case, hiring a professional writer—especially one with
additional knowledge of your area of expertise—can save
time, money and leave you with a highly-competitive
Hired Gun, our SEO experts and healthcare copywriters
work together to create engaging, optimized online content
that will grow your Web presence and your business.
us for more information on our healthcare copywriting
services, and see the difference Hired Gun's healthcare specialists can make.
the next article: Who
needs professional healthcare copywriting services,
and which materials will work best for you?
to Healthcare Copywriting main page.]