Why use case studies in healthcare sales and marketing?
your company markets its products or services to the healthcare
industry, you know that case studies are critical tools
for sales and marketing success.
it’s not hard to see why your company should use case
studies (also called customer success stories) in its print
and online marketing efforts.
for your healthcare services will want to see how your
solution helped someone else in the healthcare industry.
Case studies show prospects how a similar organization,
with similar challenges, used your products or services
to solve their problems.
addition, research shows that over 70% of customers base
their buying decisions on trust and credibility. And case
studies are the best way to create confidence in your
company. By showing prospects that your existing customers
have had positive experiences with your company—so positive,
in fact, that they’ve taken the time to tell others—you
gain their trust and, thereafter, their business.
the fierce competition and rapidly changing demands of
the healthcare industry, case studies help to:
- Generate leads
- Close sales
- Establish trust
- Maintain your visibility among prospects
- Keep your products and services relevant to evolving
- Attract partners and investors
Your company will find case studies to be especially useful
if: Your market or healthcare niche is highly competitive
Your success is dependent on being distinct
Your products or services have a high price tag,
and customers need extra information and benefits
details on which to base their buying decisions.
In addition, the
healthcare industry is extremely specialized. That means
your b2b case studies will need to be too.
example, if a hospital needs to upgrade its networking
system for increased confidentiality, decision-makers
will want to hear about how your solution addresses confidentiality
specifically. If your sales reps can pull out a case study
that focuses solely on confidentiality solutions, customers
can be sure your product addresses their needs.
your company offers multiple products or services, you’ll
need a customer success story for each product you’re
actively marketing. Introduce new products and services,
or a novel use for existing ones. Spotlight a specific
feature or add-on product. Feature a well-known company
and their successful experience to boost your marketplace
your products have specific features, you may also want
to use cases that highlight the special benefits of those
features or add-on products. Otherwise, the specific benefits
your customers are looking for may be lost.
No matter the focus, effective case studies show prospects
that your company cares about its customers and their
success. And it shows that your customers have seen a
significant return on investment, and are willing
to take the time to tell others what an asset you are.
With the heavy competition and evolving technologies in
the healthcare industry, case studies are crucial for
your company’s continued success.
Hired Gun's Case Study Services: The
professional business writers at Hired Gun Writing specialize
in developing case studies for companies that target
the healthcare industry. With experience in journalism,
health and the sciences, we are uniquely qualified to
craft powerful case studies that speak directly to your
target audience and call them to action.
internet marketing experts as part of the Hired Gun
team, we also offer innovative Web optimized case studies. Optimized case studies
contain the keywords and phrases your customers are
searching for and maximize your online sales and marketing efforts.
serve: pharmaceutical companies, biotech companies,
manufacturers of medical equipment, providers of data
and information technology, and others.
for more information on how Hired Gun's case study experts can create a custom case study for your company to bring you professional results.
the next article: How
to use case studies in your healthcare b2b marketing
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