engine optimized case studies.
Draw target traffic to your site and boost your online
B2b sales and marketing strategies are increasingly
moving out of print and on to the Web. That means that
in order for your company to stay competitive, it must
incorporate Internet marketing into its broader sales
strategies. However, simply posting your traditional
sales and marketing communications on your Web site
or elsewhere online, does not take advantage of the
power of Internet marketing.
because on the Web, words matter more than ever.
optimized case studies.Case studies written specifically for use online:
- Contain the keywords your customers are searching for.
- Attract target traffic.
- Organically improve your search engine rankings, and
cut down on the need for pay per click and other forms
of expensive online marketing.
- Provide linking opportunities to boost your site’s
- Expand your company’s Web presence.
- Are just as engaging, reader-friendly and effective
as traditional case studies.
the difference between a Web optimized case study and
a traditional case study?
Optimized case studies
combine classic case study writing with organic search
engine optimization strategies for maximum online marketing
many ways, there’s very little difference between a
traditional case study and on that’s been written specifically
for online use. Web optimized case studies are just
as readable, engaging and effecting as traditional case
studies—with the same form, quality and focus on your
tell the story of your satisfied customers. Both generate
leads and close sales. Both build your market credibility
and give you a competitive advantage.
only Web optimized case studies also contain the relevant
keywords, phrases and lingo that are necessary to attract
target traffic and boost your visibility online.
other optimized online content, search engine optimized
case studies are written using tested Web writing techniques
to organically improve your search engine rankings.
case studies use smooth, natural language for a reader-friendly,
results-driven marketing took, but have an additional
layer that also makes them effective online marketing
do I need Web optimized case studies?
of the way search engines (like Google) categorize Web
sites, if your online content hasn’t been search engine
optimized, it might as well not exist. That means that
even if your case study focuses on the network solutions
for data storage, and someone searches for ‘network
solutions for data storage’ Google may not recognize
that your site is a good match.
if your case study has been search engine optimized
with proper language and structuring, a customer searching
for your relevant keywords and keyword phrases will
be more likely to be sent to straight your site.
means that case studies written with strategic SEO copy
can attract target traffic and improve your search engine
rankings, while traditional case studies posted online
typically don’t. This is done organically, so you can
reduce your need for pay per click campaigns and other
expensive forms of Internet marketing.
optimized case studies can be published elsewhere online,
on sites other than just your company’s Web site. Post
your SEO case studies on your partners’, investors’
and/or customers’ Web sites, and publish them in Internet
directories and resource boards. Then, watch them attract
new clients and bring you new business over the long-term.
a Web user does a search for the solutions your company
offers, a Web optimized case study results in:
- More prospects reading your case study.
- An improved Web presence for your company.
- And a highly competitive online marketing program.
Gun’s unique SEO case study service
Gun Writing has been an early leader in providing Web optimized
case studies and b2b marketing materials.
innovative team includes SEO experts and professional
writers who work together to create optimized case studies
that get results from search engines and customers.
we write your case study exactly like we’d write any
other traditional case study. Our
SEO experts then use industry tools to identify the
terms your prospects are searching for, and which should
be included in your Web case study. Our professional
writers incorporate these in a natural, free-flowing
manner. We then strategically link these keywords to
your relevant Web pages.
innovative Web case studies help bridge the gap between what
readers want and search engines need. Our effective,
optimized b2b marketing materials will put you at the
forefront of online marketing and build your market
share, without costing you any more than traditional
Because if you don’t use optimized case studies, your
competition will—if they aren’t already.
Hired Gun, we are uniquely positioned to help your company
stay competitive in the changing world of online marketing.
We optimize case studies for the specific products and
services featured therein, as well as for the broader
themes of your Web site and your business. The result
is a smooth, engaging story that’s search-engine and
us for more information on our Web optimized case
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