White papers for the healthcare industry.
the technology industry has long used white papers as
a primary b2b marketing tool, the benefits of using
white papers in the healthcare industry are becoming
more established every year.
the healthcare, pharmaceutical, and biotech industries (including companies that market their products and services to these industries)
are increasingly using white papers in their b2b marketing
efforts and seeing proven results and a great return
reason white papers work so well in these industries
is that healthcare marketing often needs a soft sell,
using a data-driven, results-oriented approach. This
is true whether you’re a healthcare provider, or a company
that markets its products and/or services to the healthcare
industry. Your readers want to know that you’re not
focused on sales for sales' sake. They want to know
you stand behind your products and services for the
right reasons: Because you’ve tested them, and they
work. Indeed, throughout the healthcare industry, the
stakes are extremely high if products or services fail.
Expertise and credibility heavily influence buyer decisions.
white papers are a great way to establish your credibility
among others in the healthcare industry. In this highly-competitive,
rapidly evolving field, white papers help position you
as a knowledge leader and solidify your place on the
cutting edge of industry research.
for the healthcare and pharmaceutical industries often
takes a special touch. The first thing a successful
healthcare white paper must do is establish a connection
with the reader. Your white paper must quickly identify
an industry problem or concern faced by your target
audience—and then lead them to the solution without
coming across as self-serving. Doing this effectively
will require some writing savvy and industry knowledge.
If your in-house staff lack the time or resources
to write your healthcare white papers and you choose
to outsource to a white paper writer, be sure they have
experience writing for the healthcare industry.
Healthcare white papers.
White papers for health and science:
- Showcase new health and technology innovations.
- Convey meaningful, objective data to educate your audience.
- Use illustrative figures and graphs
- Detail specific examples of how your solution is effective
- Tell a compelling story to capture the reader—and then
spur them to act.
- Place you at the forefront of industry research, and
show that you’re confident and kind enough to share
- Create trust and confidence.
online sources publish white papers from pharmaceutical
companies, biotech companies, and others in the healthcare
industry. If your business has a white paper to submit,
doing so places your products and services directly
in front of the people who need them most. Always remember
to use Web optimized white papers for your online marketing
efforts so that customers will be able to find them
on the Web.
White papers for different
areas of the healthcare industry.
- White papers for pharmaceutical companies: Showcase
new therapies and technologies; highlight your commitment
to elevating industry standards.
- White papers for biotechnology: Market your services
directly to your target audience, and issue a call to
- White papers for companies that target the healthcare industry: Establish your company as a knowledge leader. Address the industry problems your customers are experiencing, and provide the solutions they are searching for.
- White papers for hospitals and other healthcare providers:
Educate, inform, and engage your readers, while creating
trust and confidence.
Hired Gun—The healthcare
white paper writers.
At Hired Gun Writing, we specialize in writing custom
white papers for the healthcare, pharmaceutical, and
biotech industries. Our experience writing for these
markets means we approach your project with solid background
knowledge of your industry, your target audience and
your competition. You spend less time filling us in
and we get to work faster. We make your company stand
out as a valued industry asset—and tell your customers
why it’s the company they want to do business with.
samples of our white papers for the healthcare industry,
or for more information on our healthcare white paper
writing, please contact
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