Using white papers in b2b marketing.
white papers in b2b marketing can bring a substantial
return on investment for companies.
papers make incredibly versatile b2b marketing tools.
In addition to showcasing the benefits of your company’s
products and services, effective b2b white papers highlight
your industry expertise and make a strong statement
that you’re not focused on sales for sales' sake. They
establish your company as a knowledge leader in your
industry. And they position you on the cutting edge
of industry research, clearly showing that you’re confident
and generous enough to share your expertise.
the healthcare, pharma and biotech industries,
b2b marketing often requires a soft-sell, using a data-driven,
results-oriented approach. For this, white papers are
perfect, perhaps the best way to establish industry
credibility with your audience.
white papers are b2b marketing tools, companies often
include white papers along with the other sales and
marketing materials they send out to prospective clients.
this is by no means the only way to get your white paper
In addition to using white papers
in your b2b sales force materials:
- Use white papers in your company’s online content.
Posting white papers on your Web site is an effective
way to get them seen by a lot of potential clients.
When using white papers online, optimization is key.
White papers that have been properly optimized for your
relevant search terms will attract more targeted traffic,
generate more leads and improve your search engine rankings.
Also make sure your white papers have a catchy title
and engaging copy to capture your audience’s attention.
- Submit white papers to online resources. Again, make
sure your white papers are properly optimized in order
to attract your target audience! For healthcare white
papers, some online directories include PharmaVOICE,
FDANews, Pharmaceutical-Technology, and others. At Hired
Gun, we help you submit your healthcare white papers
to these and other sources.
- Distribute white papers at conferences and customer
- Hand out white papers at industry sales expos.
- Include excerpts from your b2b white papers in powerpoint
- Send them to clients and prospects in response to inquiries.
Hired Gun Writing, our custom white papers are thoughtful
and results-oriented. To keep your company competitive
online, Hired Gun also offers unique Web optimized white
papers. Our SEO experts and writers work together to
create these innovative Search Engine Optimized White
Papers so you get more mileage and better results.
samples of our white papers for the healthcare industry,
our custom Web optimized white papers, or for more information
on our white paper writing services, please contact
the next article: White
papers for the healthcare industry.
to Healthcare White Papers main page.]