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Home | Healthcare Copywriting | Who Needs Healthcare Copywriting

Click here to learn more about Hired Gun's healthcare copywriting services.


Who needs professional healthcare copywriting services, and which materials will work best for you?

     If your organization is involved in the healthcare industry, you'll likely have a need for professional healthcare copywriting services.

      Some organizations handle their writing projects in-house. But most in the healthcare industry will outsource their projects to a professional copywriter with the necessary skills and tools to do the job right.

Seeing a specialist: Hiring a professional healthcare copywriter

     We all know the value of seeing a specialist. And coverage of health issues requires a special touch and special knowledge.

      Therefore, hiring a professional copywriter who specializes in the healthcare industry is advantageous for several reasons. An experienced healthcare copywriter will already be knowledgeable about industry trends and demands. They'll know what readers respond to, and what your competition is doing. And since you won't have to fill them in on as much background information, specialized healthcare copywriters can get to work faster on your project, perhaps even saving you fees.

      Healthcare copywriting itself is as diverse as the healthcare industry. Healthcare copy may be online content for physicians looking to grow their practice and educate their patients. It could be important training and procedural manuals for hospitals and research labs. Healthcare copywriters also produce valuable educational materials -- like booklets, pamphlets and fact sheets for public consumption -- as well as healthcare marketing materials like ad copy, press releases, brochures and direct mail.

      Whatever your writing needs, the right healthcare copywriter will ensure that all your healthcare communications are on target and effecting. Well-written materials improve the efficiency of your internal operations, educate and inform your audience, and grow your reputation.

      Below are some users of healthcare copywriting services, and the kinds of healthcare copy from which they benefit:

  • Pharmaceutical and Biotech companies: Training and procedural manuals; Sales/Marketing/PR materials (ad copy, brochures, direct mail/e-mail, newsletters/e-newsletters, press releases); Optimized Web site content.

  • Hospitals and Clinics: Training and procedural manuals; Educational literature (books, booklets, pamphlets, articles, and fact sheets); Consumer articles and Feature articles; Public relations and Fundraising (newsletters/e-newsletters, brochures, direct mail/e-mail, press releases); Optimized Web site content.

  • Health/Medical/Scientific Associations and Organizations: Educational literature (books, booklets, pamphlets, articles, fact sheets); Consumer articles and Feature articles; Public relations and Fundraising (newsletters/e-newsletters, brochures, direct mail/e-mail, press releases); Optimized Web site content.

  • Government agencies/Health departments: Training and procedural manuals; Educational literature (books, booklets, pamphlets, articles, and fact sheets); Consumer articles; Public relations (press releases, newsletters/e-newsletters, brochures, direct mail/e-mail); Optimized Web site content.

  • Healthcare providers/Physicians groups/Research groups: Optimized Web site content; Educational literature (books, booklets, pamphlets, articles, fact sheets); PR/Marketing materials (press releases, newsletters/e-newsletters, brochures, direct mail/e-mail); Training and procedural manuals.

  • Health Insurance companies: Optimized Web site content; Educational (booklets, pamphlets, and fact sheets); PR/Sales/Marketing materials (ad copy, brochures, direct mail/e-mail, newsletters/e-newsletters, press releases).

   At Hired Gun Writing, our professional healthcare writers specialize in writing results-driven, cost-conscious healthcare communications for b2b marketing and public relations.

   We are caring, creative and experienced enough to handle projects for a wide variety of healthcare clients with a wide variety of needs.

   Contact us for more information on our healthcare copywriting services, or for a free, no-obligation estimate for your next project.

      Read the next article: Online content for healthcare providers.

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