choose Hired Gun to write your healthcare case studies?
studies make potent b2b marketing communications. But
given all the research, interviewing and writing that’s
involved, creating case studies for your company can
addition, even great writers often struggle to master
the unique skill set necessary to produce an effective,
marketable case study.
Outsourcing to a professional business writer can save
your company time, money and unnecessary hassle. And
the result is a custom case study that’s more likely
to be well received by your customers, investors and
key trade publication editors—thus netting you even
the right writer, though, can be a challenge.
Hired Gun, we are uniquely qualified to write quality
case studies for your b2b sales and marketing efforts.
, experienced business writers ask the right interview
questions, get testimonials that hit the bull’s eye,
weave in illustrations of the precise benefits of your
products and services including return on investment,
and craft a comprehensive, compelling story your company
will be eager to market.
to expand your online sales and marketing efforts? Our
SEO experts work with our professional copywriters to
create custom, search engine optimized case studies.
Gun’s Special Skills:
- Healthcare experience. We specialize
in writing for the healthcare markets.
is a highly specialized industry with many market niches,
where companies face fierce competition and a rapidly
changing industry. Case studies for healthcare sales
and marketing require the special touch and special
knowledge that Hired Gun uniquely provides.
if your company markets its services to the healthcare
industry, you’re going to want a healthcare specialist
to make you stand out from the competition—someone who’s
an expert in industry trends, demands and trade publications.
Hired Gun we capture the most relevant details of your
products and services to establish trust and set you
apart. Customers see you as the perfect solution to
their problems. Investors and editors see you as knowledge
leaders in your industry.
- Journalism experience. Many trade
publications are hungry for well-written, journalism-style
case studies—those supported by facts, photos, illustrations
and meaningful quotes from clients and company executives.
writers include award-winning journalists with experience
covering healthcare issues. We not only know the industry—we
know how to strike the right balance between editorial
and sales copy.
Hired Gun case studies speak to clients
and trade pub editors alike. They are strategically
structured to 1) generate sales and 2) secure publication
in key trade journals.
- Internet marketing experts. SEO marketing
experts are an integral part of the Hired Gun team.
We are pioneers in offering innovative Web optimized case studies, written
specifically for internet marketing.
Publish them on
your company Web site; on investor, partner, and customer
Web sites; and submit them to online directories to
attract target traffic and improve your search engine rankings.
Gun Writing's Special Case Study Services:
- We outline your sales and marketing objectives and
your marketing collateral
- Identify your target audience and/or niche market
- Conduct extensive phone interviews with key sales and
- Help you select the best customer to profile, and guide
you through the process of securing their permission
to cut down on lost time.
- Interview your customer contacts using strategic questions
to elicit detailed, comprehensive information about
their experience and results—including exact return-on-investment
- Work with a graphic designer (either in-house or external),
or offer design suggestions if desired
- Deliver stories to our company contact for in-house
- Help secure final customer approval
- Use industry keyword research and SEO tools to create
professional, Web optimized case studies
us for more information on our custom healthcare
case studies, or for a free estimate on your next case study.
the next article:
Hired Gun's case study process.
to Healthcare Case Studies main page.]