Why are high search engine rankings important?
paying for costly pay per click ads!
the article What is search engine optimization we
discussed and defined search engines and search engine
optimization. Now, we’ll go further into detail about
why high search engine rankings are so important.
it comes down to this: Web surfers get hit with 185,000
search results in .07 seconds! Can they really be expected
to scan through to page 27 of the search engine results
pages—where a perfectly relevant site might be hiding?
No. In fact, people rarely look past page 1 of Google
or other search engines' results pages.
means that without a high search engine ranking, your
site will be buried in the annals of the internet. It
will be lost. It might as well not exist.
said, one way to get on page 1 of Google is to pay for
it. The sponsored links—the sites listed on the right-hand
side of the page in the shaded box at the top—all pay
to be there. In some cases they pay a lot, with little
return—especially when competitors click on ads for
the sole purpose of costing the ad owner money. In addition,
research has shown that Web users spend the most time
looking at the real search results on the upper left
part of the page—not the ads.
the more reliable, more affordable way to get on page
1 of Google is to score a high search engine ranking
the natural way. These “naturally” top-ranking sites
require what’s called “organic” search engine optimization.
That is—no tricks, no scams, no dummy sites with a hundred
ads. Just well-written, content-rich, optimized Web
to SEO experts, original, optimized content is the one
thing that will stand the test of time with search engines
and result in consistently high keyword rankings. Organic
optimization is also more flexible and far-reaching.
Your content can be optimized for multiple search terms
and keyword phrases, meaning your site can have a search
engine ranking for each one.
example, a site about cats might rank 20th when someone
searches for “cats,” 2nd when someone searches for “cat
care,” 6th when someone searches for “cat breeds,” and
50th when someone searches for “cat toys.” Maybe you
don’t care about having a low ranking for “cat toys”
because that’s not really one of your themes. But maybe
it is. In this case, you’d need to work on optimizing
your site so you rank higher for “cat toys.”
your main theme is a highly competitive keyword or keyword
phrase, like “cats,” high rankings for your secondary
keyword phrases (“cat toys”) can be just as important
as for your main theme. Sometimes they are even more
important, depending on your site’s objectives. Either
way, scoring high search engine rankings for related
keywords can drive up your ranking for your main theme.
Therefore, the more keywords and phrases for which your
site is optimized and ranks high on search engine results
pages (SERPs), the better off you’ll be.
course, all this means you’ll need to write more unique,
optimized online articles. Or, you can hire a professional
Web copywriter to write them for you. There’s no hard
and fast rule as to how many articles you should have
for each of your site’s sub-themes. But the more keyword
phrases you optimize for, and the more niches you can
cover—the better your ranking on SERPs will be. Count
on spending about two hours on each article, after doing
your theme and keyword research. See the next article
for an in-depth discussion of the importance of quality
Web content and how much you’ll need.
Contact us to learn how Hired Gun's SEO experts and Web writers can help you make the most of your Web site with high-quality, affordable SEO content.
next article: The
importance of optimized online content for Web site:
Improving your search engine rankings.
to Online Content main page.]